Brand & reference
Some brands hold value better than others. Within a brand, steel sport models often outdress precious-metal dress pieces, and limited references can trade above retail.
Tool
Watch valuation tool
Get a quick, realistic estimate of what your watch might fetch in the UK pre-owned market. It's a guide, not a guarantee — use it as a starting point before speaking to a dealer or listing privately.
Estimated UK market range
Choose a brand, year, condition and box & papers set, then click Estimate value to see a range.
This is an AI-driven valuation tool, so it won’t always be 100% accurate, and some valuations may not be entirely representative of the current market.
Think of it as a quick, rough-and-ready guide to give you an instant idea of what your watch might be worth.
For a more accurate picture, it’s worth checking what similar watches are actually selling for on eBay and also taking a look at WatchCharts.
WatchCharts
Function: Excellent market tracking tool for historic pricing data.
Price Accuracy: Estimates skew low—typically £500–£1,000 below real-world average prices on eBay or Chrono24.
Verdict: Best treated as a conservative trade price index rather than true retail market value.
What moves the price?
Age & service
A recent service from an authorised service centre adds confidence. Older watches with no service history are often discounted by the cost of an upcoming overhaul.
Condition
Unpolished cases with sharp lugs command a premium. Over-polished cases, replaced dials, aftermarket parts or deep scratches all reduce value.
Box & papers
A full set usually adds 10–25% over a watch-only example. Papers help provenance; the box protects resale appeal.
